WHY PLAIN ENGLISH
How Inventiply Uses Plain English to Preserve Brain Cells, Save Patents — and Raise Their Value
Plain English is not dumbing down. It is asset protection. Three kinds of readers decide what your patent is worth — a jury, a check writer, and an examiner — and not one of them is required to understand patentese.
THE JURY
The jury that quietly gives up.
Twelve ordinary people decide whether your patent survives and what its violation costs. A patent written so no juror can understand it does not get the benefit of the doubt — it gets abandoned. Confusion becomes embarrassment; embarrassment becomes annoyance; annoyance attaches to the patent holder who made twelve people feel stupid. No juror fights in the jury room for a document they could not read. Patent professionals know this — drafting for the juror's comprehension is now discussed at their own national conferences. The verdict is written years earlier, at the drafting table.
THE CHECKBOOKS
The people with the checkbooks.
Licensees, investors, and acquirers read patents — or try to — during diligence. What they cannot parse, they discount; what embarrasses their own experts, they walk away from. A patent that explains its problem and its solution in language a board understands is not just easier to read. It is easier to buy.
THE EXAMINER
Even the examiner is a reader.
An application that tells a clear story — the problem as it stood, the solution and why it works — helps the examiner see the contribution instead of excavating for it. Clarity is not a concession to the examiner; it is advocacy.
WHAT WE DO WITH THIS
Two things.
Inventiply reports translate existing patents into plain English — every report, both editions, so owners, juries-of-the-future, and check writers can all read the same file. And DeepLaw LLP helps you to give patent counsel compelling language and framing for new applications that put the reader first — language whose work extends beyond the examiner, built to persuade the licensees, investors, and acquirers who decide what the patent is worth, drawing on Cameron Powell's years raising capital and taking companies to market and Gary Shuster's years finding licensees for his own 262+ patents.
See what plain English looks like in practice.
Talk to DeepLaw about reader-first draftingInventiply reports are decision-support analysis, not legal advice or legal opinions.
Formal legal work is performed by DeepLaw LLP or qualified counsel.
DeepLaw LLP is not patent prosecution counsel and does not prepare or file patent applications with the USPTO. Application drafting and filing remain with your patent counsel; we help make what they file more persuasive.